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Leading fashion e-commerce platform Myntra has partnered with over 70 sustainable brands to launch over 5,500 fashion products on its new ‘Myntra for Earth Store’, as it unveiled plans to expand its sustainability focus through the venture.
The e-tailer’s ‘Myntra for Earth Store’ is designed to promote sustainable products in categories including womenswear, menswear, kidswear and beauty. Featured brands on the ‘Myntra for Earth Store’ include Mango, H&M, Unnati Silks, Bharatsthali, Taavi, Roadster, Pothys, Kama Ayurveda, FabIndia, Forest Essentials, Metro Kids Company and Ether, among others.
Shoppers aged from 21 to 35 constitute the largest demographic on the Myntra for Earth store, with 40% of store traffic coming in from metro areas. About 62% of visitors to the sustainable store are women, the company disclosed in a statement.
Over the recent past, Myntra has undertaken multiple sustainability initiatives, including:
· Collaboration with LENZING™ ECOVERO™ to create apparel made of certified renewable wood sources using an eco-responsible production process
· Bubble wrap and air-filled plastic pouches packaging replaced with recycled paper shreds
· Equipping two of its largest fulfilment centers — in Bhiwandi and Bilaspur — with solar roof panels, generating electricity to meet 35% of the operational demand.
“Our belief is that ‘Iconic brand builds Iconic brands’. MS Dhoni is the determinant of one the highest level of performance, sport and fitness and Seven is a perfect reflection of these characteristics. Our brand personality and ideologies meet that of MSD’s in positioning Seven as an enabler of a healthy and active lifestyle,” affirms Pandey.
Today, apart from its own outlets, Neeru’s is looking towards expansion through both the franchise as well as the dealership route. According to Avnish Kumar, the franchise terms of Neeru’s require a space of about 1,500 to 4,500 sq. ft. The requirement for its sub-brands is between 500 and 1,000 sq. ft.
In 1944, Lala Kailashpat Singhania took over the mill. He set up a new manufacturing unit called JK Files in 1950 for making indigenous engineering files. Convinced that the new set up had a potential to snowball into something infinitely promising, the company concentrated on what was to become a recurring pattern in the years to follow — modernisation of machinery and infrastructure.
In light of this, men’s footwear market has always been the center of attraction for international players over the last few years – especially when native footwear brands are adding the ‘Indianness’ to their brand narrative, culture, emotion, and overall appeal. With evolving fashion sensibilities of the Indian male consumer, the male footwear industry is becoming perfectly compatible with the overall fashion and lifestyle realm. Additionally, online stores have also become an important channel of sales for men’s footwear in the country in the last few years. An unparalleled development in e-commerce due to rising penetration of internet in urban, rural and sub-urban cities across India also signifies the favorable prospects for the industry. Indian manufacturers are increasingly using online mediums to connect with the fashion-driven consumer through a carefully designed personalized experience.
The overall women’s wear market is heavily dominated by ethnic wear like sarees. Casual wear brands are taking note of the rising interest in western clothing in India. So they are coming up with a mix of ethnic and western wear that is the fusion wear to fulfill the dual demand. For example, a denim along with a straight Kurti with a high waist slit to complete the fusion look. Once considered a niche market, the Indo-western fusion wear segment is witnessing double digit growth.”
“With all other parameters like internet penetration and online purchase trust building up, the lifestyle segment, which is an integral part of our journey, will be strongly favoured. By providing right products and keeping a tab on user’s evolving needs of servicing we can definitely witness a significant growth,” concludes Ena Bansal.
“We are trying to adopt a few clusters and work with them and tell them the techniques which will improve the quality of the output and then captively buy-out their entire production. So, over a long period of time, we see ourselves working in tandem with these clusters and this way we will be supporting a lot local karigars, weavers,” revealed Bhanjdeo.
Women’s western wear in India has moved beyond a pair of bottoms and a top. Where earlier secretaries and receptionists were the only ones usually seen sporting a skirt and blouse, today chic skirts with sexy tops, blouses, gowns, long dresses, etc., are worn to work by many. The country most certainly has seen an evolution of western wear and the market is growing by the day. Images BoF takes a look at the market trends for western wear in India.International western wear brands have managed to set a strong foot in the country
Convenience and ease of purchase have become key decision making factors for retail consumers and Omnichannel provides consumers with varied options to achieve this objective. It is high time that retailers leverage the power of digital which has already spread its roots in the country.
According to industry insights, the Indian footwear market is dominated by casual players that makes up for nearly two-third of the total footwear retail market. The majority of the Indian footwear market is men’s footwear that accounts for nearly 58 per cent of the total Indian footwear retail market. Non-leather footwear accounts for ~1.23 billion pairs, or 56 per cent of the footwear market in India. And while the industry is dominated by the unorganized SME footwear players, but with changing consumer behavior and modern lifestyle, the organized footwear retail segment has started shaping up in India.
States Karan Johar, “Tyaani.com is an extension of me; it’s a piece of my heart. The whole idea was to make sure that our brand travelled far and wide, and made jewellery accessible to millions of women across the world. The fact they’re not worried and daunted that the jewellery is going to be overwhelming either look-wise or price-wise is the way forward for online shopping. When you go online you expect to get the best quality and also the best price and I think that’s what we do at Tyaani.”
The product line includes lehengas, sarees, silks, suits, mix-and-match, accessories, men’s ethnic and kids’ wear. Women’s wear includes lehengas, ghagras, silks, sarees, half sarees, blouses, tunics, and mix and match in both ready-to-wear, and unstitched formats. Men’s wear includes kurta pyjamas, Indo western wear, sherwanis, suits, shirts and trousers.
India’s star all-rounder Yuvraj Singh, known for his sporting prowess, has turned entrepreneur. The launch of his own clothing brand ‘YWC’ in September 2016 marked his entry into the business of fashion. The brand is born out of Yuvraj’s personal journey through cancer that led him to start YouWeCan, an NGO, particularly for cancer survivors and patients. The objective of starting the fashion label was to ensure steady funding for the initiative and make it self-sustaining. Deeply involved in the creation of YWC label, Yuvraj has joined hands with Mumbai-based Suditi Industries who will license, and manufacture the brand.